Virtual Markets.
All your market knowledge
in a single solution.

Modern marketers demand updated decision-making tools that incorporate all marketing mix variables jointly with main competitors strategies and the emergent behaviour that stems from consumers.

Zio© helps our clients to build realistic virtual markets taking information from all brand’s data sources, and run countless scenarios to pick-up winning strategies before going to market.

Some of the data-sets to populate our virtual markets are:

Brand tracking

Sales statistics

Media campaigns

Price & promotion

Distribution

Competitors’ activity

Messaging

Social tracking

Virtual Markets.
All your market knowledge
in a single solution.

Modern marketers demand updated decision-making tools that incorporate all marketing mix variables jointly with main competitors strategies and the emergent behaviour that stems from consumers.

 

Zio© helps our clients to build realistic virtual markets taking information from all brand’s data sources, and run countless scenarios to pick-up winning strategies before going to market.

Realistic marketing analytics

Zio® combines the strategic vision of traditional marketing mix modelling with the agility and granularity of digital attribution. Our cutting-edge technology enables our customers to chase the holy grail of marketing:

A unified vision of all touchpoints affecting the customer’s
journey, and how they interact with each other.

Multiple key performance indicators

With Zio® you can simultaneously analyse the result of “What-if” simulations in terms of alternative KPI’s:

sales, awareness, brand image, brand equity,
penetration, consumption frequency, return on investment and word of mouth.

Realistic marketing analytics

Zio® combines the strategic vision of traditional marketing mix modelling with the agility and granularity of digital attribution.

Multiple key performance indicators

With Zio® you can simultaneously analyse the result of “What-if” simulations in terms of alternative KPI’s:

sales, awareness, brand image, brand equity,
penetration, consumption frequency, return on investment and word of mouth.

Limitless marketing scenarios

Scenario comparison and marketing mix optimization
Contribution & efficiency analysis
Sensitivity analysis and simultaneous KPI's monitoring
Market dashboarding
Reporting module

Why Zio?

Scalable & compatible

Our clients can build as many virtual markets as needed: by
product, category, business unit, or geographic area.

Zio® does not replace traditional models as they can be inputted
into our virtual markets.

Empowering & modular

Zio® provides our clients with the maximum agility,
enabling them to design new strategies and test fresh
ideas at any time on a 100% collaborative way.

Our go-to-market is flexible, ranging from “one-shot”
projects to regular market upgrades.

Reliable

Calibrated markets match above 90% to markets’ reality,
giving confidence on their predictive capacity.

Agile & fast

A virtual market set-up takes significantly less time
than industry standards and allows regular upgrades.

Scalable & compatible

Our clients can build as many virtual markets as needed: by product, category, business unit, or geographic area.

Empowering & modular

Zio® provides our clients with the maximum agility, enabling them to design new strategies and test fresh ideas at any time on a 100% collaborative way.

Reliable

Calibrated markets match above 90% to markets’ reality, giving confidence on their predictive capacity.

Agile & fast

A virtual market set-up takes significantly less time than industry standards and allows regular upgrades.