Virtual Markets.
All your market knowledge
in a single solution.
Modern marketers demand updated decision-making tools that incorporate all marketing mix variables jointly with main competitors strategies and the emergent behaviour that stems from consumers.
Zio© helps our clients to build realistic virtual markets taking information from all brand’s data sources, and run countless scenarios to pick-up winning strategies before going to market.
Some of the data-sets to populate our virtual markets are:
Brand trackingSales statisticsMedia campaignsPrice & promotion |
DistributionCompetitors’ activityMessagingSocial tracking |
Virtual Markets.
All your market knowledge
in a single solution.
Modern marketers demand updated decision-making tools that incorporate all marketing mix variables jointly with main competitors strategies and the emergent behaviour that stems from consumers.
Zio© helps our clients to build realistic virtual markets taking information from all brand’s data sources, and run countless scenarios to pick-up winning strategies before going to market.
Realistic marketing analytics
Zio® combines the strategic vision of traditional marketing mix modelling with the agility and granularity of digital attribution. Our cutting-edge technology enables our customers to chase the holy grail of marketing:
A unified vision of all touchpoints affecting the customer’s
journey, and how they interact with each other.
Multiple key performance indicators
With Zio® you can simultaneously analyse the result of “What-if” simulations in terms of alternative KPI’s:
sales, awareness, brand image, brand equity,
penetration, consumption frequency, return on investment and word of mouth.
Realistic marketing analytics
Zio® combines the strategic vision of traditional marketing mix modelling with the agility and granularity of digital attribution.
Multiple key performance indicators
With Zio® you can simultaneously analyse the result of “What-if” simulations in terms of alternative KPI’s:
sales, awareness, brand image, brand equity,
penetration, consumption frequency, return on investment and word of mouth.
Limitless marketing scenarios
Why Zio?
Scalable & compatible
Our clients can build as many virtual markets as needed: by
product, category, business unit, or geographic area.
Zio® does not replace traditional models as they can be inputted
into our virtual markets.
Empowering & modular
Zio® provides our clients with the maximum agility,
enabling them to design new strategies and test fresh
ideas at any time on a 100% collaborative way.
Our go-to-market is flexible, ranging from “one-shot”
projects to regular market upgrades.
Reliable
Calibrated markets match above 90% to markets’ reality,
giving confidence on their predictive capacity.
Agile & fast
A virtual market set-up takes significantly less time
than industry standards and allows regular upgrades.
Scalable & compatible
Our clients can build as many virtual markets as needed: by product, category, business unit, or geographic area.
Empowering & modular
Zio® provides our clients with the maximum agility, enabling them to design new strategies and test fresh ideas at any time on a 100% collaborative way.
Reliable
Calibrated markets match above 90% to markets’ reality, giving confidence on their predictive capacity.
Agile & fast
A virtual market set-up takes significantly less time than industry standards and allows regular upgrades.