Female Luxury Fragrances Case Study

In the highly-competitive, highly-seasonal industry of the luxury women’s fragrance sector, advertisement plays an extremely relevant role in sales. Our client wanted to understand the market dynamics not only in face of their competitors but also within their own brands.

Optimization of media mix was performed for all of the client’s five brands, redistributing resources with the purpose of increasing sales.

The client was able to understand the media dynamics behind its market, not only for their own brands, but also for those of their competitors. By optimizing the media mix of their five brands, the client was able to understand which media works better for each brand and reach a potential of 7% sales increase across all brands of their portfolio.