by manuel chica | Dec 16, 2019
Premium Whiskeys Case Study Download Report In the highly-seasonal industry of whiskeys, Christmas plays an essential role in the total sales of the year. Our client wanted to know the impact on sales of bringing forward their Christmas campaign for one of their...
by manuel chica | Dec 10, 2019
Soluble Cocoa Case Study Download Report The largest player on the soluble cocoa market in Spain needed to understand the impact of changing its seasonal media investment from isolated campaigns in time to an always on strategy. Impact had to be considered in terms of...
by manuel chica | Sep 10, 2019
Car Insurance Case Study Download Report One of the major players in the car insurance market, with an advertising budget with annual fluctuations of ± 15%, needed to know the optimal investment strategy and define the right campaign calendar to maximize sales,...
by Ale Lamb | Apr 26, 2019
Female Luxury Fragrances Case Study Download Report In the highly-competitive, highly-seasonal industry of the luxury women’s fragrance sector, advertisement plays an extremely relevant role in sales. Our client wanted to understand the market dynamics not...
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