Phases and deliverables of a new virtual market

Phases and deliverables of a new virtual market

by | Mar 24, 2020

Phases and deliverables of a virtual market model   Download Report Changes in the markets over the last few years, with an ever growing fragmentation in advertising media and new dynamics among consumers, have altered the way in which these consumers receive and...
Differences between Virtual Markets and traditional models

Differences between Virtual Markets and traditional models

by | Dec 10, 2019

Differences between Virtual Markets and traditional models   Download Report There is an increasing interest among marketing professionals about the need to evaluate the effectiveness of their marketing campaigns and investments. The “marketing analytics” industry is...
Using ABMs for marketing strategy

Using ABMs for marketing strategy

by | Apr 30, 2019

Using ABMs for marketing strategy   Download Report The marketing world has suffered a radical change during the past decade. Some years ago, we began to stockpile as much data as we could in the hope that the more information we had, the greater our level of...